Where do you go to sell more direct mail solutions? According to DMA, there are a host of opportunities based on the growth in 2007. Financial, Security & Commodity Brokers and Holding Companies grew at a rate of 14.8% while Banks and Credit Institutions grew 12.5%. Not too far behind them we find Wholesale Trade at 5.5% and Retail Trade and General Merchandise Stores at 5.4%.
Of particular note, consider these key findings by DMA:
- Banks and credit card institutions had the best ROI in this sector in 2007, at $13.37 per dollar spent.
- Financial services direct marketers mainly use non-catalog direct mail (41.8%) as their primary direct marketing channel.
- Financial services companies’ advertising expenditures for commercial email is expected to have the largest growth among all media types between 2007 and 2012, with a compound annual growth rate (CAGR) of 22.5%.
- Internet direct marketing advertising spending in this sector is projected to grow at the second-highest rate, at a CAGR of 17.8%, from 2007 to 2012.
- Telephone marketing advertising expenditures for the overall financial services sector are expected to reach $7.4 billion in 2008 and $8.4 billion in 2012.
- Broadcast advertising sales are expected to climb at a CAGR of 4.8% from 2007 to 2012.
Insert media sales in the financial services arena will exceed $1.1 billion in 2008, with banks and credit institutions accounting for half of sales. - Financial services companies are projecting to spend less on print advertising than they currently do. Banks and credit institutions’ ad spending is expected to decrease 0.5% in 2012 from current levels.
This is the kind of information to use with your clients when you meet with them to have the marketing solutions conversation. Afterall, ROI is what they're after and if you can show them statistics indicating a 13.37 to 1 ROI (as the Banking & Credit Institutions received), you'll be their hero for life!
Posts
0 comments:
Post a Comment